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 <title>Adrep.info Podcast</title>
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 <description>Adrep.info podcast.</description>
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 <itunes:author>Rohan Johnson - www.adrep.info</itunes:author>
 <itunes:image href="http://www.adrep.info/files/static/adrep.info.itunes-logo.png" />
 <itunes:subtitle>My regular podcast on &#039;advertising design and sales&#039;.</itunes:subtitle>
 <itunes:summary>Hi, I&#039;m Rohan Johnson, the owner of Adrep.info and the author of all its training products.

This is my regular podcast on &#039;advertising design and sales&#039;. Its a great training tool full of critical skill tips. But best of all it helps reps make use of &#039;driving downtime&#039;.</itunes:summary>
 <itunes:owner> <itunes:name>Rohan Johnson</itunes:name>
 <itunes:email>expert@adrep.info</itunes:email>
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 <title>Conceding ground by Rohan Johnson</title>
 <link>http://adrep.info/podcast/2011/01/09/conceding-ground-rohan-johnson</link>
 <description>&lt;p&gt;&amp;nbsp;Advice on how to concede ground intelligently.&lt;/p&gt;
</description>
 <comments>http://adrep.info/podcast/2011/01/09/conceding-ground-rohan-johnson#comments</comments>
 <itunes:summary>How to concede ground without giving away the farm.</itunes:summary>
 <itunes:subtitle>Conceding ground intelligently</itunes:subtitle>
 <itunes:explicit>clean</itunes:explicit>
 <pubDate>Sun, 09 Jan 2011 03:08:54 -0600</pubDate>
 <dc:creator>expert</dc:creator>
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<item>
 <title>5 most common design blunders by Rohan Johnson</title>
 <link>http://adrep.info/podcast/2010/11/08/5-most-common-design-blunders-rohan-johnson</link>
 <description>&lt;p&gt;&amp;nbsp;5 most common advertising blunders&lt;/p&gt;
</description>
 <comments>http://adrep.info/podcast/2010/11/08/5-most-common-design-blunders-rohan-johnson#comments</comments>
 <itunes:summary>5 most common design blunders</itunes:summary>
 <itunes:subtitle>5 most common design blunders</itunes:subtitle>
 <itunes:explicit>clean</itunes:explicit>
 <pubDate>Sun, 07 Nov 2010 10:43:58 -0600</pubDate>
 <dc:creator>expert</dc:creator>
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 <title>Pitching by Rohan Johnson</title>
 <link>http://adrep.info/podcast/2010/06/29/pitching-rohan-johnson</link>
 <description>&lt;p&gt;&amp;nbsp;The importance of pitching hard, not soft&lt;/p&gt;
</description>
 <comments>http://adrep.info/podcast/2010/06/29/pitching-rohan-johnson#comments</comments>
 <itunes:summary> The importance of pitching hard, not soft</itunes:summary>
 <itunes:subtitle>Pitching</itunes:subtitle>
 <itunes:explicit>clean</itunes:explicit>
 <pubDate>Tue, 29 Jun 2010 08:09:04 -0500</pubDate>
 <dc:creator>expert</dc:creator>
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 <title>Strategy before size by Rohan Johnson</title>
 <link>http://adrep.info/podcast/2010/05/19/strategy-size-rohan-johnson</link>
 <description>&lt;p&gt;&amp;nbsp;Strategy before size as a critical sales philosophy&lt;/p&gt;
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 <comments>http://adrep.info/podcast/2010/05/19/strategy-size-rohan-johnson#comments</comments>
 <itunes:summary />
 <itunes:subtitle>Strategy before size</itunes:subtitle>
 <itunes:explicit>clean</itunes:explicit>
 <pubDate>Tue, 18 May 2010 20:02:33 -0500</pubDate>
 <dc:creator>expert</dc:creator>
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 <title>Mailbag by Rohan Johnson</title>
 <link>http://adrep.info/podcast/2010/04/19/mailbag-rohan-johnson</link>
 <description>&lt;p&gt;&amp;nbsp;Rohan Johnson answers rep questions from Adrep subscribers&lt;/p&gt;
</description>
 <comments>http://adrep.info/podcast/2010/04/19/mailbag-rohan-johnson#comments</comments>
 <itunes:summary />
 <itunes:subtitle>Mailbag episode - Rohan answers questions from subscribers</itunes:subtitle>
 <itunes:explicit>clean</itunes:explicit>
 <pubDate>Mon, 19 Apr 2010 08:13:39 -0500</pubDate>
 <dc:creator>expert</dc:creator>
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 <title>Interview with Haydn O&#039;Neale by Rohan Johnson</title>
 <link>http://adrep.info/podcast/2010/02/14/interview-haydn-oneale-rohan-johnson</link>
 <description>&lt;p&gt;Interview with Haydn O&#039;Neale from the Riverine Herald in Echuca. Haydn moved from sales management in the automotive industry to sales management in the newspaper industry, and as such has some unique insights.&lt;/p&gt;
</description>
 <comments>http://adrep.info/podcast/2010/02/14/interview-haydn-oneale-rohan-johnson#comments</comments>
 <itunes:summary>Interview with Haydn O&#039;Neale from the Riverine Herald in Echuca. Haydn moved from sales management in the automotive industry to sales management in the newspaper industry, and as such has some unique insights.
</itunes:summary>
 <itunes:subtitle>Interview with Haydn O&#039;Neale</itunes:subtitle>
 <itunes:explicit>clean</itunes:explicit>
 <pubDate>Sun, 14 Feb 2010 15:25:28 -0600</pubDate>
 <dc:creator>expert</dc:creator>
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 <title>Golden Moments and Deferring </title>
 <link>http://adrep.info/podcast/2010/01/20/golden-moments-and-deferring</link>
 <description>&lt;p&gt;&amp;nbsp;What to do when a Golden Moment arrives.&lt;/p&gt;
&lt;p&gt;Deferring and its importance to the sale.&lt;/p&gt;
</description>
 <comments>http://adrep.info/podcast/2010/01/20/golden-moments-and-deferring#comments</comments>
 <itunes:summary>Times in the sale when it pays not to talk</itunes:summary>
 <itunes:subtitle>Golden moments and deferring</itunes:subtitle>
 <itunes:explicit>clean</itunes:explicit>
 <pubDate>Thu, 21 Jan 2010 01:51:06 -0600</pubDate>
 <dc:creator>expert</dc:creator>
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 <title>Keeping aces up  your sleeve </title>
 <link>http://adrep.info/podcast/2010/01/05/keeping-aces-your-sleeve</link>
 <description>&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</description>
 <comments>http://adrep.info/podcast/2010/01/05/keeping-aces-your-sleeve#comments</comments>
 <itunes:summary>Why holding back sale sweeteners is smart selling</itunes:summary>
 <itunes:subtitle>Keeping Aces up your sleeve</itunes:subtitle>
 <itunes:explicit>clean</itunes:explicit>
 <pubDate>Wed, 06 Jan 2010 00:46:29 -0600</pubDate>
 <dc:creator>expert</dc:creator>
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<item>
 <title>Brand versus Product &amp; Price advertising </title>
 <link>http://adrep.info/podcast/2009/10/27/brand-versus-product-price-advertising</link>
 <description>&lt;p&gt;Differences between brand and product &amp;amp; price advertising, and how this affects the sale.&lt;/p&gt;
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 <comments>http://adrep.info/podcast/2009/10/27/brand-versus-product-price-advertising#comments</comments>
 <itunes:summary>Differences between brand and Product &amp; Price advertising and how it affects the sale.</itunes:summary>
 <itunes:subtitle>Differences between brand and Product &amp; Price advertising</itunes:subtitle>
 <itunes:explicit>clean</itunes:explicit>
 <pubDate>Wed, 28 Oct 2009 01:20:47 -0500</pubDate>
 <dc:creator>expert</dc:creator>
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 <title>Selling with layouts </title>
 <link>http://adrep.info/podcast/2009/10/27/selling-layouts</link>
 <description>&lt;p&gt;Tips on using layouts when selling&lt;/p&gt;
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 <comments>http://adrep.info/podcast/2009/10/27/selling-layouts#comments</comments>
 <itunes:summary>Tips on selling newspaper advertising using layouts.</itunes:summary>
 <itunes:subtitle>Tips on selling newspaper advertising using layouts</itunes:subtitle>
 <itunes:explicit>clean</itunes:explicit>
 <pubDate>Wed, 28 Oct 2009 01:15:11 -0500</pubDate>
 <dc:creator>expert</dc:creator>
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